SEO research not only includes keyword research, but also the study of your competitors and industry trends. If you’re interested in improving your SEO but can’t afford a high-level agency or consultant, don’t fret. First, you want to know something about their past experience and success in SEO website optimization for their customers. While there’s no substitute for trying out and getting hands-on experience, here are some of the most helpful resources to help build SEO knowledge at an expert level.
We recommend free courses such as Moz’s Beginner’s Guide to SEO, Search Engine Lands SEO Guide, or Google SEO Start Guide. In SEO training, a basic understanding of search engines and their business models is often neglected. And once you’ve done it a few times, it becomes a very natural process and the SEO updates can appear as natural and authentic additions to your article. Follow SEO updates by subscribing to Moz’s Friday whiteboard or Google Webmasters YouTube channel.
If you don’t know how to read and process your website traffic and conversions, you won’t understand how to do your own SEO. SEO requires a basic understanding of Google Analytics (or equivalent) to know which pages need to be optimized and which are performing strongly. Whether you’re subscribing to an email summary, listening to a podcast, or following a few SEO-related blogs, you need to have a plan in place to make sure you’re aware of important upcoming changes. Learning SEO best practices helps you stay up to date with your search engine activity and ensure that you always produce content that will help your business succeed online.
Search engine optimization (SEO) is a valuable marketing tool that drives organic traffic and potential customers to your website. By investing a few hours a month, you can become a true SEO expert yourself. Then you’ll have the knowledge of what those you hire for SEO should do, and you’ll be able to better assess their readiness before you hire them. When you follow bloggers in the industry and stay up to date on SEO news, you’ll stay up to date.