Improve the backend of your website. Optimizing for voice search, more articles. While it’s not a completely separate process, there are different considerations for mobile SEO, such as page speed monitoring, responsive website design, local SEO, and creating high-quality content, regardless of the device it’s displayed on. SEO can take a lot of time and effort, and that’s why you want to know if your strategy is working.
Remember that every company has different goals. Therefore, it’s an SEO’s job to study their industry, determine what audiences are interested in, and develop a strategy that offers them what they’re looking for. As we’ve discussed, keyword research is still valuable, and technical SEO issues that prevent Google and other search engines from understanding and evaluating website content are still prevalent. If you’re a small business that would benefit from ranking for very specific geo-focused terms, but not much else, base your local SEO efforts (and then maybe focus on other marketing efforts once you see that your efforts there are declining returns). If you have a large and complex website, focus on getting technical SEO right (or hire someone who can).
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why we also create content to conduct keyword research, optimize images for search engines, create an SEO strategy (which you are currently reading) and other sub-topics within the SEO umbrella. With a monthly SEO plan like the one above and a tracking document like a search insights report, you can build and implement an efficient SEO strategy. Google also provides a bit more of this data in its free Webmaster Tools interface (if you don’t have an account set up, this is a very valuable SEO tool for both uncovering search query data and diagnosing various technical SEO issues — more on webmaster tools here set up). SEO campaigns require effort upfront, but once you rank, you’ll continue to generate sales with low recurring costs.
Even if your URLs aren’t “pretty,” and you don’t feel they’re negatively impacting users and your business in general, don’t change them to focus more on keywords for “better SEO.” Looking at examples of SEO campaigns is a great way to learn more about how SEO works and how you can develop an effective SEO strategy for your business. Even if you learn about some SEO tactics you can use, it’s still hard to know what they look like in practice. A more sustainable approach to link development is to focus on more general, sustainable marketing approaches, such as creating and promoting useful content that also includes specific terms you want to rank for, and traditional PR for your business.